Remarkable concepts in internal branding

Autonomy

First of all, ‘autonomy’ means that we can decide on our own within the promised rules of the game, not just do whatever we want.

Commitment

Commitment is expected, once individual who has get this autonomy plays a role in an organization.

Expertise

In this sense ‘having expertise’ can be seen as a process of increasing the scope of one’s own choices and adjustments. Building knowledge and skill base on autonomy and commitment and solving problems are usually called ‘professionality’.

Consistency and Repeatability

Autonomy, commitment, and expertise. These three keywords must operate within an organization with ‘consistency’ and ‘repeatability’.

Community

What will happen to the organization that has created their identity?

--

--

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store
Jiyu Han

Jiyu Han

B2B SaaS Product Designer @hyperquery | We’re building a product for data analytics team to innovate data collaboration workflow. (Email: jiyu0719@gmail.com)